Simply put, if Google filtered out the spammy activity from Trends, spammers could then use the tool to understand which words are identified as spam, and adjust accordingly. One major caveat to the data is that Google retains queries that may come from “irregular activity.” Google says this is done to preserve the quality of the search data provided from other Google tools. Those numbers are then scaled on a range of 0 to 100, based on a topic’s proportion to all searches on all topics. To normalize the data, Google divides each data point by the total searches of the geography and time range it represents to compare relative popularity. Google Trends includes anonymized samples - real-time and non-real-time - of search requests made to Google, which is then categorized into topics.īecause we can see trends by location, the data is normalized to ensure regions with the most search volume do not consistently rank the highest. It provides real-time data regarding current trends from the past seven days, as well as past trends, which dates back to 2004. Google Trends visualizes trending topics, search terms, and news on Google. “Explore what the world is searching” greets you on the Google Trends homepage and accurately reflects what the tool does. Let’s dive into what Google Trends is, where the data comes from, and how you can use Google Trends for market research, product innovation, and more.
Thankfully, we can tap into Google Trends for these insights. Search histories can tell a story about a person and what they’re thinking.īut I can’t imagine anyone would willingly give up their personal search history - especially if it identifies them - without some sort of incentive. What did you last Google? Willing to share it with the public?
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